Desert Aire Hires Chip Seidel as Brand Manager to Lead CEA Charge

November 2022
News Releases


Chip Seidel CEA Brand ManagerMILWAUKEE, WI, November 7, 2022: Desert Aire welcomed Chip Seidel as CEA Brand Manager. In this newly created role, Seidel will coordinate all of the company’s activities in the controlled environmental agriculture market.  This will include sales, marketing, after sales support and new product development.

Adding a CEA Brand Manager allows Desert Aire to further penetrate the emerging CEA market by ensuring the company continues to bring innovations to its existing products and future products being marketed directly to the cultivator and engineers in this expanding market.  The correct solution to maintaining the perfect growing environment for the plants is very complicated and Chip will assist in creating literature, social media and technical discussions to communicate product capability in meeting the needs of the grower.

Seidel's background includes sales and marketing management, new product development, strategic planning, channel management, and sales strategy management. Seidel earned an MBA in Strategic Marketing/Entrepreneurial Management from the University of Wisconsin-Madison.  Seidel brings 12 years of experience in the HVAC industry.

“Bringing on Chip to the Desert Aire team further fortifies Desert Aire’s commitment to producing and applying industry-leading equipment with superior dehumidification technology for indoor controlled environment agriculture to improve its CEA portfolio,” stated Keith Coursin, President of Desert Aire.

“We have continued to add to our team to understand and pursue knowledge in understanding CEA’s unique applications,” explained Paul Stewart, Vice President of Sales.

“I am pleased to join a team that has been so dedicated to understanding the growing environment and to manufacture the top of the line integrated dehumidification solution,” said Seidel.

About Desert Aire LLC

Desert Aire Corp. is a Milwaukee-based manufacturer of commercial and industrial humidity and climate control systems and has been assisting customers with moisture removal problems while controlling temperature since 1978.  Desert Aire systems provide healthy and comfortable indoor environments while saving energy in a variety of settings including indoor pool facilities, grow rooms, indoor water parks, ice rinks, schools and universities, rec and fitness centers, office and retail buildings, and water treatment plants. Desert Aire’s main office is located at N120 W18485 Freistadt Road, Germantown, WI, 53022, USA. Phone (262) 946-7400; Fax: (262) 946-7401;